Supply chain challenges
With almost 2000 SKUs and a growing market, GripGrab faced several supply chain challenges.
Complex inventory management
Managing an inventory that grew by 30% over three years with varying levels of demand and seasonality meant the solution had to be scalable.
Long lead times
Sourcing products from the Far East introduced extended lead times, making accurate forecasting essential.
Market fluctuations
Post-pandemic demand surges, followed by a slowdown due to economic factors such as the war in Ukraine, led to unpredictable purchasing patterns.
Data overload and inefficiencies
The company previously relied on a complex spreadsheet-based forecasting system, which was cumbersome and time-consuming to maintain.
Size curve challenges
Ensuring proper stock availability across multiple size variants proved to be an ongoing struggle.

The results
AGR’s solution gave GripGrab
- Real-time data visibility
A clear and comprehensive view of inventory, orders, and forecasting.
- Improved demand planning
Accurate forecasts that could help balance stock levels and prevent over- or under-stocking.
- Automation and effficiency
Reducing manual work and eliminating dependency on complex Excel spreadsheets.
- Better handing of seasonality
A system that could adapt to seasonal demand fluctuations and optimize inventory accordingly.
- Agile decision making
A tool that would allow supply chain managers to make data-driven decisions quickly.
- GripGrab
- Daniel Kielberg-Rasmussen, Supply Chain Manager
Inventory management difficulties
Before implementing AGR, GripGrab managed its inventory using a complex Excel-based forecasting system, which was cumbersome, time-consuming, and prone to inefficiencies. The company struggled with balancing stock levels across a broad product range, especially due to seasonal demand fluctuations and multiple size variants. Long lead times from suppliers in the Far East added further complexity, making accurate forecasting essential yet difficult to achieve with manual processes.
Additionally, unpredictable market fluctuations, such as post-pandemic demand shifts and economic uncertainties, made it challenging to maintain optimal stock levels. These challenges highlighted the need for a more structured, automated solution to streamline inventory management and improve decision-making
Why AGR?
AGR emerged as the ideal solution for GripGrab due to its powerful forecasting capabilities and seamless integration with existing business operations. The company initially explored AGR’s light version but quickly realized that a more advanced setup would better suit its needs.
Key benefits of AGR for GripGrab include:
- Enhanced Forecasting Accuracy: AGR provides a predictive forecasting system that factors in historical sales data, seasonal trends, and external influences. This enables GripGrab to maintain optimal stock levels and reduce stockouts or overstock situations.
- Seamless Integration & Scalability: The AGR implementation team ensured smooth integration with GripGrab’s existing ERP system, making the transition efficient and hassle-free. As the company continues to expand its product range, AGR remains scalable to accommodate growth.
- Visual Data Insights: AGR’s visualization tools allow the supply chain team to monitor inventory levels, track trends, and respond to changes in demand proactively. This has been particularly useful in handling retailer
- Improved S&OP Proces: AGR streamlines GripGrab’s Sales and Operations Planning (S&OP) process by providing data-driven purchase suggestions. These insights are presented in an easily digestible format, allowing for quick adjustments and strategic decision-making.
- Seasonality & SKU Management: With AGR, GripGrab has implemented a tagging system for its products—categorizing them into spring/summer, autumn/winter, and all-year items. This has helped the company maintain appropriate safety stock levels based on seasonal demand.
- Time & Resource Efficiency: The automation AGR provides has significantly reduced manual workload, freeing up valuable time for the supply chain team to focus on strategic tasks rather than administrative burdens.
Since implementing AGR, GripGrab has gained greater control over its supply chain, leading to more efficient operations and improved decision-making. The ability to predict trends, manage inventory efficiently, and respond to market fluctuations has positioned GripGrab for continued success.
Looking ahead, GripGrab is keen to explore additional features in AGR, such as Power BI dashboards for KPI tracking, to further optimize its supply chain performance. As the company continues to expand, AGR remains a trusted partner in ensuring smooth and agile supply chain operations.