The Danish design and furniture company, has built up a strong brand and has put a lot of effort into building an efficient organization that covers both the wholesale and contract markets.
Muuto’s furniture production takes place in Europe with European manufacturers, who can provide the right price, quality, delivery time, and much-needed flexibility. When choosing a manufacturer, Muuto places great importance on sustainable materials and processes.
The key strategy is for the designers to concentrate on creating beautiful designs, while the Muuto team handles the planning, production, purchasing, logistics, sales, and marketing – everything needed to offer the customers “affordable luxury” furniture in Scandinavian design.
Supply Chain Networking is about win-win-win
“We see ourselves as a network company. We have established a network of skilled Scandinavian designers, production companies, logistics companies, agents, and distributors. In other words, we connect design to purchasing, production, and the market. With the upcoming solution from AGR, we will be more efficient at everything, ”says Bo Højgaard Hansen, Head of Supply Chain Business Development at Muuto.
